A non-profit trade association servicing store fixture suppliers, retail design firms, suppliers of visual merchandising products, suppliers of materials and equipment for the retail environments industry.
The holidays are just around the corner. It’s not too late to give your windows and displays a creative jolt, and this video from A.R.E. member Holiday Image is just the jump-start you need. It begins with an amusing, silent film on visual merchandising and ends with a slide show of holiday displays.
The wildly successful Pandora line and their imitators let women build their own jewelry from trays of beads of various colors and styles. Many independent retailers take the concept a notch further, allowing customers to pick from a selection of options to create a sort-of custom product that’s manufactured to their specifications. Long-time retailers such as furniture makers are marketing this aspect of their products to take advantage of the trend. How can traditional retailers give these DIY customers more of the thrill of creation?